Saturday, August 25, 2007

New Logo and Jersey "Officially" Unveiled

The Bolts unveiled their new Reebok Edge jersey along with the teams new logo today at Ice Fest. Although the team had tried to play off the leaked logo design as incorrect, it turned out to be the final version after all.

“We have taken the opportunity that comes with the Reebok uniform redesign to modernize the crest on our sweaters,” said Ron Campbell, President of the Lightning and the St. Pete Times Forum. “We don’t consider this to be an extreme makeover of any kind, but we think the people at Reebok did a great job at giving the Lightning a crisp new look, while maintaining the essence of the logo we wore while winning the Stanley Cup Championship and the spirit of the original design implemented by Founder Phil Esposito 15 years ago.”

Now everyone run out and get your new gear!

Pics from Ice Fest courtesy of

Sphere: Related Content